Blogging Your Science Webinar

Interested in blogging about your research but not sure where to start? Join ArcticNet, Science Borealis and Alice Fleerackers in this hands-on workshop that will offer key tips and tricks for communicating your work to online audiences. With a special focus on making arctic science accessible, we’ll take a deep dive into the world of web writing. We’ll cover everything from “science storytelling” to Search Engine Optimization (SEO), outlining essential best practices for each. We’ll also discuss the challenges and opportunities of writing for non-academic audiences, and learn some simple tools and strategies for putting these lessons into practice. Whether you’re an established science communicator or just starting out, you’ll learn why it’s never too soon to mobilize your research knowledge online.

About the webinar facilitator. Alice Fleerackers is an award-winning researcher and writer with bylines in the Globe and Mail, the National Post, and Nautilus, among other outlets. She coordinates the New Science Communicators program for the leading Canadian science blogging network Science Borealis and holds leadership positions within the Science Writers and Communicators of Canada and the Public Communication of Science and Technology Network. With over 10 years of experience as a professional communicator, she has led more than 25 workshops, courses, and lectures on topics such as digital communication and science storytelling. Alice holds a Bachelor of Arts and a Master in Publishing, and is currently pursuing an interdisciplinary PhD in digital health and science communication at Simon Fraser University. Find her on Twitter at @FleerackersA.

Format. 1-hour webinar including a formal presentation (i.e., standard webinar format) along with time to answer questions.

June 3, 2022, 13h00-14h00 EST